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“The first thing I ever sold online was stolen,” admits Sophia Amoruso, who in seven years went from having a string of dead-end jobs to being CEO of Nasty Gal, the online clothing retailer with an impossibly cool rep and 0 million–plus in revenue. At a certain point, I could hold something up on a hanger and know exactly how it would look on a girl, how I could style it, and how it related to what’s going on in fashion today. Nothing will teach you more about perceived value than taking something with literally no value and selling it in the auction format.