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"If she likes a guy in tight jeans, you wear tight jeans." OK, this tip doesn't come from women, but from clever testing by psychologists of women's subconscious preferences. "Women love personal growth, they love a man who is thoughtful and sensitive." She likes it when her man recognizes a flaw -- a short temper, for example, or a regularly sullen mood after work -- and loves it when he makes an effort to address it.