Of the online dating market’s 14 brands, the top five names account for nearly 95% of that ad spend, according to i Spot’s data.

Men who refer to women as "females" or "women" rather than "girls" are more likely to find a mate, as are men who use the word "whom" (31 per cent more online communication).DO Use a photo Profiles with pictures receive 16 times more responses than those without. Women who look directly into the camera for their profile picture receive far more responses than women who look away. We don't know why - could it be women prefer a more brooding, distracted man?The most successful photos are taken in daylight, using an SLR camera (not a smartphone), and show just one person, not a group. Include a photo of you engaged in an interesting activity Like playing an instrument, a sport, or in an unusual location.IAC-owned spent .5 million on TV ad placements through the end of May, i Spot said.The site concentrated its ad spending on cable networks like Bravo, TLC and TBS and shows like “The Real Housewives of Atlanta,” “On the Record with Greta Van Susteren” and “Sports Center.” The company has released 14 TV ads this year, i Spot noted, spending the most — million — on a 15-second spot called “Why Not,” which featured female members.This little ditty can compel us to read further, or it can cause us to roll our eyes and move on.The dating profile headline is a one-time lightning-quick opportunity to show a little flair, and highlight something about your personality or a special interest.